Privacy policy
Privacy Policy
Last updated: June 26, 2026
This Privacy Policy explains how The Benx Formula collects, uses, stores, and shares your personal information when you visit our website, purchase our digital products, interact with our store, or otherwise use our services.
By using our website or purchasing from us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you provide directly to us, including:
- your name;
- email address;
- billing information;
- payment-related information;
- order details;
- customer support messages;
- any information you voluntarily provide when contacting us.
We may also automatically collect certain information when you visit our website, including:
- IP address;
- browser type;
- device information;
- pages viewed;
- referring website;
- time and date of visit;
- interactions with our website;
- cookies and similar tracking technologies.
2. How We Use Your Information
We use your personal information to:
- process and deliver your order;
- provide access to digital products;
- communicate with you about your purchase;
- send order confirmations and customer support messages;
- improve our website, products, and services;
- prevent fraud, abuse, and unauthorized transactions;
- comply with legal and tax obligations;
- measure and improve our advertising and marketing performance.
If you choose to receive marketing communications, we may use your email address to send updates, offers, and promotional messages. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.
3. Digital Products
The Benx Formula sells digital products. After purchase, we may use your email address to deliver access links, download links, product updates, or purchase-related instructions.
Because our products are digital, certain order and delivery information may be stored to confirm that access was provided.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the website, remember preferences, analyze traffic, improve user experience, and support advertising.
Cookies may be used by Shopify, payment providers, analytics tools, advertising platforms, and other service providers.
You may control or disable cookies through your browser settings. Some parts of the website may not function properly if cookies are disabled.
5. Advertising and Analytics
We may use third-party platforms such as Meta, Google, Shopify analytics, and similar services to measure advertising performance, understand visitor behavior, and improve our marketing.
These platforms may collect information such as device identifiers, IP address, browser data, page views, and actions taken on our website.
6. How We Share Information
We do not sell your personal information.
We may share your information with trusted service providers only when necessary to operate our business, including:
- Shopify, which hosts and powers our online store;
- payment processors;
- email delivery providers;
- analytics and advertising platforms;
- fraud prevention services;
- customer support tools;
- legal, tax, or compliance advisors when required.
These providers process information according to their own privacy practices and applicable laws.
7. Payments
Payments are processed by third-party payment providers. We do not store your full credit card number on our servers.
Payment providers may collect and process payment information necessary to complete your transaction.
8. International Customers
Our website and products may be accessed by customers in different countries, including the United States, United Kingdom, Canada, Australia, Switzerland, and other regions.
By using our services, you understand that your information may be processed in countries where we or our service providers operate.
9. Data Retention
We retain personal information for as long as necessary to:
- complete and manage your order;
- provide customer support;
- comply with legal, tax, accounting, and reporting obligations;
- prevent fraud and resolve disputes;
- maintain business records.
When information is no longer needed, we may delete, anonymize, or securely retain it as required by law.
10. Your Rights
Depending on your location, you may have rights regarding your personal information, including the right to:
- access the personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your personal information;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent;
- opt out of marketing communications;
- request a copy of your personal information.
To exercise these rights, contact us using the contact details below.
11. GDPR, UK GDPR, and European Privacy Rights
If you are located in the European Economic Area, Switzerland, or the United Kingdom, we process your personal information based on one or more legal bases, including:
- performance of a contract, such as fulfilling your order;
- compliance with legal obligations;
- our legitimate interests, such as improving our services and preventing fraud;
- your consent, where required for marketing or certain cookies.
You may also have the right to lodge a complaint with your local data protection authority.
12. California and Other U.S. Privacy Rights
If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding access, deletion, correction, and use of your personal information.
We do not sell personal information. We may use advertising and analytics technologies that could be considered “sharing” under some privacy laws. You may contact us to request more information or to exercise applicable rights.
13. Security
We use reasonable technical and organizational measures to protect your personal information. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
14. Minors
Our website and products are not intended for children under the age of 18. We do not knowingly collect personal information from children.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page.
16. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, contact us at:
Email: support@thebenxformula.com
Business name: The Benx Formula
Country: Switzerland